Hi, we were expecting you. You’re probably looking for the awesome work we did together, but you won’t find it here. Showing a few pieces of a campaign with a tagline like “Nothing Compares to Havana” for example doesn’t show why the market share increased 350% in a few months. It doesn’t show why it was significant to the segment and why they started drinking more Havana Club.
Things like this radio ad, or this outdoor ad won creative awards worldwide but it doesn’t show all the hours we spent together to define the objective and the expected result. The creative output is nice to see but it will never show what makes us different.