When people look for a beautiful floor, we show them one that is ready for real life.
This one we thought wasn’t going to be easy. It’s flooring, how can marketing make flooring different? Amorim already was one of the most advanced flooring systems in the world and many competitors had bigger budgets. It wasn’t easy to convince people why they should consider Amorim’s Hydrocork.
We quickly found that most of the other flooring companies talk about the features they have, at that point we realized just how easy it would be to increase sales. Every month it seemed like they were getting distributor requests to use our work in different countries. A 25% increase in an already top-selling flooring is no easy feat, well that is a lie, yes it was.