When other’s brands make it about their TV shows or their network, we made it about the fan.
The brand was facing big competition not only from other networks but also a new trend in the way people consumed TV series. Binge watching was growing and so was Netflix because of it or vice versa. In research, we saw that out of the top ten most watched shows on Netflix a majority of them were first broadcast on FOX and we wanted our fans back.
I really like the POV (method) because it helps the team focus on what really matters and what will really impact the brand.