You need to stop trying to get more attention, start creating an impact.
Stop worrying about brand recall, start gaining brand trust.
Stop concentrating on advertising ideas, start concentrating on ideas worth advertising.
Stop using focus groups to judge campaigns, start using feedback to judge your brand.
Stop making your product the celebrity, start making your customers the celebrity.
Stop measuring reach, start measuring commercial results.
Stop trying to be cool, start being relevant.
Stop mass media, start focused media.
You know what you need to stop.
Nylon can help you start.