All people need something to do, someone to love and something to hope for. This triad activates dopamine, serotonin, and oxytocin: the cocktail of happiness. Nylon calls this, Purpose, Ownership & Vision, Point Of View (POV)™. It is what we as people are constantly searching for.
This process has been called genius global chairmen of networks and featured in a book by 15 of the top marketing executives in the world as a proven way of brand building for the future. We are a small agency that is working with iconic brands around the globe because of this POV and the resultsspeak for themselves.
We used our POV method on a soap brand, Dove, it was named Campaign of the Century by AdAge. We gave people something to do (moisturize while you shower), a reason to love us for (lifting pride in women with negative self-image) and something to hope for (fighting to stop photo manipulation in the fashion world). All this while increasing sales by $2B in four years. Win-Win scenarios do exist and our clients are doing it by creating their own Point Of View (POV)™!