In the past, brands communicated two times a year. Now brands communicate two times a day if they want to. This change favors building trust over being memorable.
Our methodology led to the campaign of the century. Dove soap created a win for the brand ($2 billion increase in sales) & a win for society (positive body image in girls)!
We created the brand Point Of View (Purpose, Objective & Vision)™ because people don’t follow brands, they follow a point of view and use brands to show they support that point of view, just as people do with religions, sports teams, iconic brands and leaders.
Ex- global chairmen of creative networks have called it genius and top global CMOs have even featured our process in books and Jeff Bezos called POV his holy scripture.
