Orey Financial enters 2017 with a new positioning strategy. Nylon is signed on to Agency of Record. The creative agency led by Joah Santos has entered into a fee plus revenue share deal, which is new to the market.
The agreement marks the beginning of a new format in the relationship between agency and customer. “Agency ideas are only worth the financial results they bring to clients. This format seems fairer for both parties. We make a profit if our client makes a profit.” – says the Founder and Creative Director.
This type of agreement is something the agency wishes every client would agree to because it helps focus everyone on the financial results instead of the creative accolades.